Our Latest Deals

frozen food ice cream wholesaler brochure

Every month our promotions team put together the best deals in the industry. We combine frozen food and ice cream deals that your customers want, and give you the best possible margins.

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24 Hour Delivery

wholesale frozen food and ice cream delivery

Contact DWF to have top quality wholesale frozen food delivered directly to you; we’ll supply exactly what you need when you need it, and at the low prices our customers have come to expect

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Haagen Dazs Direct

haagen dazs direct

Do your customers love Haagen-Dazs? If you’re located within the M25 – London and the suburbs – you can receive next day delivery of Haagen-Dazs products.

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Poster Hub

Download your free promotional posters today!

Need ranging advice? Some extra special marketing material?

Or contact one of our team today on 0208 550 4486

Welcome to Direct Wholesale Foods

Frozen Food & Ice Cream Wholesaler

About Us


Direct Wholesale Foods has been providing London and the Home Counties with major brands of frozen food and ice cream for over 40 years. We understand the needs of the retail operator and are dedicated to satisfying those needs in a timely and professional manner.We combine the expertise and knowledge of a national company with the personal touch that you would expect from a local, family business. Our customers appreciate our range of products, reliability, Point of Sale material and advice, as well as our frozen food and ice cream freezer deals.

Ranging Advice


• Ensure customers can find what they want in your shop.
• There are some products which customers always expect to see in stores, so help by having enough stock.
• Customers have higher expectations than ever nowadays.
• One in three shoppers will buy an alternative product if their first choice is not stocked.
• 68% of all convenience purchases are made on impulse.